IN SUPPORT OF FASHION REVOLUTION DAY
Fashion Revolution Day is a call to arms to not just people in the fashion industry but to you, to me, to everyone - to stand for change. This is not a gimmick, it is already a global movement that is sweeping the world thanks to the campaign leaders, and sadly in part to the realization that spread in the wake of Rana Plaza which brought home a harsh reality. Too many brands and high street chains are mass producing clothes and accessories for very little at the cost of the people making them. In the case of Rana Plaza, 1133 people lost their lives and nearly double this were injured. Gallingly, Some of the brands, did not even know they had been producing clothes in the building and many still might struggle to tell you exactly where each piece of their clothing comes from and what happens at each and every stage of the production process. It’s important that both the brands we buy from and we as consumers understand how our clothes are really made and that we start asking who is making them.
We at Back of the Wardrobe are joining the revolution and making a stand for more transparency and awareness and you can too!
Yesterday I gathered fashion and lifestyle bloggers and designers who heard the call to join the revolution too. Everyone was asked to pull from the Back of their wardrobe to find clothes that they hadn’t worn for some time. I asked them to be creative in fashioning an outfit they could wear #insideout to show support. Then we pretty much just hung out and chatted about why Fashion Revolution Day is so important.
I have said before that I support the idea of ‘thoughtful’ fashion and making good use of the things we buy and the items we have in our wardrobe already. I believe it is important to recognise that whilst it is not realistic to never ever buy new, we can challenge the relationship that we have with our clothes more often. Perhaps we can ask where they come from, who made them and whether we can get more than one or two wears from them. Sustainable and ethical fashion brands are growing in strength and number - this way of doing things, this way of moving together consciously to ask for change is the future.
Lucy Siegle recommends, don’t buy it if you can’t get 30 wears. I say, if you’ve already bought it, it’s easy enough, and more often than not fun to revisit a piece and see how you can style it up to get more wears!
Check the Facebook page for ideas on getting more wears this week and feel free to share our shoot images below supporting #FashionRevolutoonDay.
We are making a stand for more transparency in the fashion industry and you can too.
How can you join the revolution?
It’s simple just…
Be inquisitive and investigate where your clothes were made? Wear your clothes inside out on the 24th April, share this post to show your support!
Use Instagram / Twitter / Facebook to post a picture of yourself:
1) Wearing: your clothes inside out
3) Ask: ”WHO MADE YOUR CLOTHES?”
4) Link: all the brands you are wearing
5) Use: the hashtag #insideout
The revolution starts now but it can’t end this week we must keep asking questions and endeavoring to make good use of the clothes we already have. Treasure your clothes and #getmorewears.
P.s watch out for out tweets asking #whomadeourclothes featured above.
Thanks to all these lovelies for supporting by contributing to this shoot:
Shoot concept, Art director and style co-ordination - Emma Slade Edmondson @backofwardrobe
Photographer - Claire Pepper
Make Up and Hair - Holly Jordan @hollyjordan93
Assistant - Kate Anderson
Blogger models -
Emma Slade Edmondson - @backofwardrobe
Designer models -